Boomerang Digital appoint former Rank Group executive Rhodri Evans as Head of Machine Data Management and Paystations

Boomerang Digital is preparing to build on what was a record-breaking 2025 for the brand with the appointment of former Rank Group executive Rhodri Evans to the newly created post of Head of Machine Data Management and Paystations.
Described by Product Director Justin Browning Smith as being a ‘key addition’ to the Boomerang Digital team Evans brings over 30 years’ experience gained across retail gaming, payments, and venue technology. He has a proven track record of delivering regulated, multichannel products that connect digital and in-venue experiences.
 
Expanding on the role and how it will impact Boomerang Digital’s growing customer base. Justin Browning Smith said: “During his long and successful time with the Rank Group Rhodri led product strategy across their ecosystem, playing a pivotal role in initiatives including the UK’s first omnichannel bingo product and the development of a unified single wallet across retail and digital. This represents a key appointment and one which underlines our status as the go-to one stop shop for the leisure and gambling industries.”
 
He added: “In this new role, Rhodri will head-up one of our most important verticals, covering the Machine Data Management solutions Portal and Click, Paystations, Boomerang’s sector leading multi-functional fintech terminals and TiTo .
 
“His experience across issues including machine-linked transactional flows, real-time venue data, compliance-led product design, and large-scale hardware and software rollouts will be instrumental as we continue to evolve our platform.
 
“Rhodri will be part of the Boomerang Digital team exhibiting at ARE. The exhibition will provide a platform to build on the tremendous growth we are seeing across Click and PayStation driven by an expansion of relationships and evidenced by the programme recent roll-outs the team has undertaken.”