Boomerang digital makes its first acquisition with ihl joining the uk industry's newest brand.

When a company’s actions live up to their words you know they are a serious proposition. Such is the case with Boomerang Digital which has ticked an important part of its vision for growth just one week after announcing its formation. What better a way to end 2023 and prepare for the New Year starting at EAG
Boomerang Digital, the new streamlined gaming solutions created business created by Andrew Ludow and his partners from Air Dice has hit the ground running announcing its first strategic acquisition within a week of launch.
The first acquisition to join the growing Boomerang Digital family is IHL, the compliance and self-exclusion innovator established by Peter Hannibal, Howard Gant and Paul Harris in 2016. IHL join fellow technology brands NRM, ISD and Big Deal Games all of which have been incorporated under the Boomerang Digital umbrella.
Outlining what makes IHL such a ‘perfect fit’ for the business, Andrew Ludlow said: “It’s all about the three P’s – namely people, philosophy and the IHL platform.
Factor in the ability to leverage IHL’s skills, knowledge and experience into other parts of the Boomerang business and it’s very clear that this represents a strategically important acquisition.
The equity holders boast relationships, networks and connections established over three decades – a history which has its own unique value.”
He added:“Compliance, which is where IHL’s core strengths sit, is both pivotal and fundamental to the regulatory framework our customers operate under and is a key requirement not just in the UK but across jurisdictions where gaming is legal or poised to become legal. Significantly, IHL’s customer portfolio includes leading consumer-facing brands across the AGC, Bingo, Casino, Holiday Park and MSA sectors. I believe that as  part of Boomerang IHL will be able to achieve its targets faster and in a more efficient manner.
Philosophically we are very much aligned and I look forward to working alongside Peter, Howard and Paul as they write the next chapter in the IHL story.”
Reflecting on the development IHL Chairman Peter Hannibal said: “I think this represents great news for our customers, for the growing team at  Boomerang Digital and of course for Howard, Paul, and the rest of the IHL team. Being integrated within the Boomerang Digital business will take the hand brake off and Release the latent potential that’s in the business courtesy of having access to a bigger team and to greater resource.
Being part of a bigger but still independent enterprise will undoubtedly accelerate business growth and help us to achieve the vision that has driven the business. It is a wonderful opportunity for us to work alongside Andrew and the rest of the Boomerang team and a fantastic way to enter 2024. We can’t wait to meet with our loyal customer-base in the New Year and share the exciting strategies and plans that we will be implementing as part of the Boomerang Digital family.”